In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience.

Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends.

Rarely there are upstream ads being served that contain tracking pixels and other assets requested over http instead of https. Without a Content Security Policy on your website, these assets will load and the user will see a warning that their connection is insecure. Since this warning is pretty alarming to the average user, we […]

Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.

Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.

Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or two seconds (for video ads).

Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured impressions at that time had failed […]