When your application goes through our team reviews traffic amount (sessions and pageviews), traffic location (geographical location that the traffic comes from) and the content of the site. Providing us with GA4 analytics access can assist with a speedy approval process.

Once your site has been vetted and accepted by our quality team, approvals take an average of 5-7 business days before we have enough SSP coverage to go live.

If your application is accepted you will be contacted by our success team when your onboard is ready to begin.

Each SSP has different criteria - but they're based on the same thing we use for site approval, traffic amount, location and site content/niche. 

After approvals are done you will be sent an initial onboarding email with next steps. This will guide you to our documentation and setup guide, and you will be asked to provide your Google Ad Manager network code to set up Google MCM. Details on what that is can be found here . At any time during this process you can reach our success team via email at publisher-support@nitropay.com or through the intercom bubble on your dashboard.

We recommend a minimum testing period of 90 days - the first month is spent optimizing your traffic with our SSP partners. Limiting a test to a shorter time frame does not give you a full view of performance and ramp up takes an unavoidable amount of time. During that initial 90 day period you will get all outstanding approvals mapped, see an increase of performance and have a proper baseline to determine performance off of.

At Nitro we offer a completely self-serve ad insertion system. You are free to iterate on and serve display ads of any format (leaderboard, sidebar, skyscraper) and we have multiple specialized formats explained here. We also provide video ads in accompanying content and standalone formats. We recommend reaching out to our success team when deciding on the layout for your site so we can assist in optimization - you can reach us at publisher-support@nitropay.com.

Please contact our success team at publisher-support@nitropay.com to opt in to these formats.

Our contract is valid for a 12 month initial term - and auto renews every year past that. To exit the agreement you may terminate early by giving us 90 days written notice. We do not lock you in to a year long agreement.

A breach of exclusivity is anything that requires a line on the ads.txt or a script on the page that will interfere / interact with ours. Direct sold ads, custom units or other sources of incremental revenue (referral links, etc.) do not violate exclusivity as long as they are not programmatic.

In your onboarding and post-onboarding process you may be presented with a TAL (traffic allocation letter) from Comscore. This is an aggregate used to package traffic together and sell it - your site is more visible to advertisers in this way, and it helps our sales team secure better deals for everyone in our network. 

Our payment schedule is net-7 and you will be paid 7 days after the start of each month.

We support ACH and SWIFT through our payment process Trolley.
Listed below are the Fees associated with different routing types and receiving countries/regions. Fees are subject to change.

US (USD) – ACH (Local) – 1.00 USD

Canada (CAD, USD) – EFT (Local) – 1.00 USD

United Kingdom (GBP) – FPS (Local) – 4.00 USD

Australia (AUD) – NPP (Local) – 4.00 USD

New Zealand (NZD) – BECS (Local) – 4.00 USD

Hong Kong (HKD) – FPSHK (Local) – 4.00 USD

Europe (EUR) – SEPA (Local) – 4.00 USD

IACH – IACH (Local) – 4.00 USD

Swift Wire – 10.00 USD

USD to USD Swift Wire – 25.00 US

We do not have a minimum amount - as long as the earnings are higher than the transaction fee.

Yes - we accept referrals from current publishers. You will receive a payment based on thbe second 30 day period of earnings, paid out 60 days after the referred site is live. There's a maximum of $1,500 per referral.

This can be for a few different reasons. If you have more traffic but the traffic is lower quality (bot traffic, lower value geos) that can drive RPM down while pageviews and impressions are up. If traffic spiked during a low area of the year (Q1, Q3), the lack of bidding pressure can also drive RPM down as traffic climbs. 

At the start of each month – and the start of each quarter – campaigns from buyers are not in the system and ready to go yet. Ad sales are powered by people, and sales teams take time to finalize campaigns, and then it takes some time for them to deploy to your site. This is exacerbated at the start of a new quarter – campaign planning has both monthly and quarterly components, so the start of a new quarter catches the end of monthly campaigns, but also quarterlies. For many advertisers their fiscal year starts in January and ends in December - which causes the largest dip we see in Q1. For others, it starts in July and ends in June which drives the 2nd largest dip in Q3.

The most important metrics for your ads can be boiled down to 3 components. Viewability is first - ads pay more when they are seen. Second is impressions per pageview, or the amount of ads seen on each page. And 3rd is UX - or user experience. It's important to install an ad layout that does not alienate your user base. For more in-depth discussion on these points please contact our success team at publisher-support@nitropay.com for a site audit.