by Overwolf
by Overwolf
Liquipedia is a leading esports wiki platform and a central hub for competitive gaming information. Maintained by a global network of volunteers, it serves millions of fans with reliable, community-curated content across a wide range of esports and gaming titles.
Liquipedia runs a mix of standard IAB display formats across its pages, carefully integrated to preserve the site’s clean layout and user experience. In addition to display, the site supports in-banner video and content-aligned video player, enabling engaging and high-impact ad experiences without disrupting usability.
When it came to choosing the ideal monetization partner, Liquipedia sought a solution that could provide sustainable revenue without compromising its core values. By partnering with Nitro, they found exactly that - a long-term monetization strategy that aligned with their user experience-first philosophy.
The approach centered on non-intrusive ad formats aimed at reducing ad block rates, with a deliberate choice to forgo more aggressive, high-revenue units in favor of preserving site quality and trust. With flexibility to run direct deals and track ad performance at no additional cost, they gained greater control over their monetization strategy. And with industry-leading ad safety standards and carefully curated demand sources, Nitro ensured that every ad served aligned with Liquipedia’s commitment to quality and trust.
Since switching to Nitro,
Liquipedia has seen:
170%
Increase in cpm
96%
increase in programmatic revenue
18%
increase in rpm
At Liquipedia, our priority has always been to serve the global esports community with high-quality, accessible information without compromising user experience. .
Partnering with Nitro has empowered us to stay true to that mission while significantly increasing our monetization performance. Nitro’s non-intrusive, high-integrity ad solutions allowed us to boost programmatic revenue by 96% and more than double our CPMs, all while maintaining the clean, user-first design that mirrors our community values.
More than anything else, we have found the responsiveness and flexibility from the Nitro team to be invaluable, and we look forward to working closely together into the future.
Join the fast lane of content monetizing and experience the web's fastest payments, support, site performance, and much more.
