Web Monetization Blog

It’s true—across the board, there’s an advertising slump going on this Q4. While digital advertising hasn’t been hit as hard as television and other media, what we’re seeing at NitroPay is that advertising revenues have slightly increased, but mostly flatlined for the month of October and are staying much flatter than normal this November. Black Friday week is coming up, but there’s rumblings that even the end of November is going to be much less profitable in 2022 than previous years.

Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession. 

NitroPay is seeking a full-time, remote Account Manager. Account Manager at NitroPay Your Responsibilities As an Account Manager you’re in charge of maintaining healthy and successful relationships between NitroPay and our publishers. You’re the first point of contact and a trusted advisor that will help new and existing publishers solve common issues, improve implementations and […]

Rarely there are upstream ads being served that contain tracking pixels and other assets requested over http instead of https. Without a Content Security Policy on your website, these assets will load and the user will see a warning that their connection is insecure. Since this warning is pretty alarming to the average user, we […]

VANCOUVER, WASH. – NitroPay is the monetization partner of websites based all over the world. We strongly condemn the Russian Federation’s unprovoked invasion of Ukraine and the continued escalation of the conflict. In response to this and the extensive global sanctions levied against the Russian government, we have taken the following actions: We are supporting […]

The demise of third-party cookies is on the horizon. Though Google’s postponement of cookie death gives a brief reprieve, both advertisers and publishers should be prepared for the loss of this data and the potential loss of revenues associated with that data. 

Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.

During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]

Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.

In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.

Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.

Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.