Web Monetization Blog

Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured impressions at that time had failed […]

The General Data Protection Regulation (GDPR) was a groundbreaking win for privacy advocates and members of the European Union. After arriving in May 2018 the legislation has, among other things, regulated how companies store and transfer personal data. The month following the GDPR’s implementation saw the California Consumer Privacy Act (CCPA) signed into law. Consequently, […]