NitroPay began its journey in the ad tech industry with a mission to revolutionize website monetization for publishers. Since our inception, we’ve been dedicated to providing transparent solutions that empower publishers to maximize their ad revenue and enhance user experience. Today marks a brand new chapter for us and a milestone worth celebrating.  We’re excited […]

A new Made-for-Advertising study reveals little change, IAB releases games advertising standards, and some adtech companies embrace cloud-based solutions.

IAB Tech Lab analyzes issues with Google’s Privacy Sandbox while The Trade Desk airs some concerns. New York Times is developing an advertising-related AI tool.

In our latest news round-up, we look at a recent Internet Advertising Bureau study showing support for a free and open internet, give a nod to a landmark year of changes, and take an early look at the cookieless test group.

Why first-party data is important to a brand’s advertising strategy, many advertisers seem unprepared for the removal of cookies, and the problem with bid duplication.

In our latest news round-up, we look at a recent debunking of some SEO myths, take a peek at marketer wish lists, and prepare for Chrome’s Tracking Protection feature.

In our latest publisher newsletter, we discuss in-view refresh improvements, an update to TCF 2.2, sales efforts in 2024, and more.

Google answers lingering questions regarding third-party cookie replacement; the importance of humans in AI content creation.

In our latest publisher newsletter, we introduce NitroDex and discuss rate improvements, referrals, and optimizations.

The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.

IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.