During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]
Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.
In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.
Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.
The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings.
Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or two seconds (for video ads).
Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google). Q1 is also a great time to optimize […]
2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We are doing a general […]
Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured impressions at that time had failed […]
The General Data Protection Regulation (GDPR) was a groundbreaking win for privacy advocates and members of the European Union. After arriving in May 2018 the legislation has, among other things, regulated how companies store and transfer personal data. The month following the GDPR’s implementation saw the California Consumer Privacy Act (CCPA) signed into law. Consequently, […]
Black Friday weekend starts tomorrow! We’re very pleased with how much work everyone has been doing around optimization, viewability, and adding new placements/features, and that has us believing that the next thirty days will be close to record breaking for most of our publishers. Today we’ll cover some news on direct sales efforts, banner refresh […]
