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Web Monetization Blog

News

News Round-up: AI Job Concerns, Memorable Moments, and Social Media Advertising

Industry execs weigh in AI job impact in advertising, how AI can create memorable ads, and broadening advertising horizons on social media.

News

News Round-up: AI Bias, Virginia’s Data Protection Law, and Emotions in Ads

Advertisers should take precautions to prevent bias in AI, positive emotions have more impact in advertising, and a look at the Virginia Consumer Data Protection Act.

News

News Round-up: Data Clean Rooms, Chatbot Ads, and Google’s Antitrust Lawsuit

IAB Tech Lab released its DCR standards, sponsored ads are coming to Bing’s chatbot, and a look at the DOJ’s antritrust lawsuit against Google.

News

News Round-up: Green Supply Path, AI, & Walled Gardens

In our first adtech news round-up, NitroPay discusses the Green Supply Path initiative, how AI is being used in the digital advertising industry, and what the phrase “walled gardens” means.

Compliance, Tips & Information

Streamlining Data Protection with the Global Privacy Platform

The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.

Publisher Newsletter

January 2023 Newsletter: Ad Rates and Revenue

The NitroPay team spent the first week of January week speaking to vendors, potential advertisers, and other publishers at CES. Along with more revenue opportunities for our publishers in the coming months, it was a good chance to talk with industry colleagues about how things are looking in Q1 2023. We wanted to share some of those insights with you.

Publisher Newsletter, Seasonal

NitroPay Holiday Wrap-up Newsletter

The team and I want to thank every one of our clients—old and new alike—for joining us and making NitroPay the best holistic revenue platform for website publishers in the industry. No other ad tech provider puts as much power into the hands of website owners, and our trust in you and your talent has led to the full launch of a whole range of features in 2022. These include introducing our first-party data SDK (more on that below), in-stream video, in-banner video, NitroPay’s Sponsor product (subscriptions), and additional placement features. 

Publisher Newsletter

Q4 2022 Newsletter: A Temporary Slowdown in Digital Advertising

It’s true—across the board, there’s an advertising slump going on this Q4. While digital advertising hasn’t been hit as hard as television and other media, what we’re seeing at NitroPay is that advertising revenues have slightly increased, but mostly flatlined for the month of October and are staying much flatter than normal this November. Black Friday week is coming up, but there’s rumblings that even the end of November is going to be much less profitable in 2022 than previous years.

Publisher Newsletter

Q3 2022 Newsletter: Video, Subscriptions, Q4 Prep, & First-Party Data

Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession. 

News

NitroPay is Hiring!

NitroPay is seeking a full-time, remote Account Manager. Account Manager at NitroPay Your Responsibilities As an Account Manager you’re in charge of maintaining healthy and successful relationships between NitroPay and our publishers. You’re the first point of contact and a trusted advisor that will help new and existing publishers solve common issues, improve implementations and […]

Optimization, Tips & Information

Fixing SSL issues with ads by implementing a Content Security Policy (CSP)

Rarely there are upstream ads being served that contain tracking pixels and other assets requested over http instead of https. Without a Content Security Policy on your website, these assets will load and the user will see a warning that their connection is insecure. Since this warning is pretty alarming to the average user, we […]

Press Release

NitroPay’s Statement on Russia’s Invasion of Ukraine

VANCOUVER, WASH. – NitroPay is the monetization partner of websites based all over the world. We strongly condemn the Russian Federation’s unprovoked invasion of Ukraine and the continued escalation of the conflict. In response to this and the extensive global sanctions levied against the Russian government, we have taken the following actions: We are supporting […]

Categories

  • Compliance
  • Editorial
  • Metrics
  • News
  • Optimization
  • Press Release
  • Publisher Newsletter
  • Seasonal
  • Tips & Information
  • Viewability

Recent Posts

  • News Round-up: AI Job Concerns, Memorable Moments, and Social Media Advertising March 9, 2023
  • News Round-up: AI Bias, Virginia’s Data Protection Law, and Emotions in Ads March 1, 2023
  • News Round-up: Data Clean Rooms, Chatbot Ads, and Google’s Antitrust Lawsuit February 21, 2023
  • News Round-up: Green Supply Path, AI, & Walled Gardens February 14, 2023
  • Streamlining Data Protection with the Global Privacy Platform February 3, 2023
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