VANCOUVER, WASH. – NitroPay is the monetization partner of websites based all over the world. We strongly condemn the Russian Federation’s unprovoked invasion of Ukraine and the continued escalation of the conflict. In response to this and the extensive global sanctions levied against the Russian government, we have taken the following actions: We are supporting […]
Web Monetization Blog
The demise of third-party cookies is on the horizon. Though Google’s postponement of cookie death gives a brief reprieve, both advertisers and publishers should be prepared for the loss of this data and the potential loss of revenues associated with that data.
Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.
During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]
Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.
Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or two seconds (for video ads).
Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google). Q1 is also a great time to optimize […]
2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We are doing a general […]
- NitroPay’s Statement on Russia’s Invasion of Ukraine March 18, 2022
- Harness the Power of First-Party ID and Contextual Targeting February 21, 2022
- How Data Privacy Shifts Are Impacting Digital Marketing January 28, 2022
- How Publishers Can Benefit from the Q1 Ad Slump January 15, 2022
- December 2021 Newsletter: Direct Sales, Q1 Seasonal Slump December 29, 2021