Web Monetization Blog

In our latest publisher newsletter, we discuss in-view refresh improvements, an update to TCF 2.2, sales efforts in 2024, and more.

Google answers lingering questions regarding third-party cookie replacement; the importance of humans in AI content creation.

In our latest publisher newsletter, we introduce NitroDex and discuss rate improvements, referrals, and optimizations.

The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.

IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.

Our news round-up covers the future impact of AI in the advertising world, new data clean room guidelines, and MediaMath declares bankruptcy.

Gannet filed a new antitrust lawsuit against Google, MAGNA updates its Global Ad Forecast for the summer, and Zappi reports on the State of Creative Effectiveness in advertising.

We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.

In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience.

Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends.

Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.