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Web Monetization Blog

Press Release

NitroPay’s Statement on Russia’s Invasion of Ukraine

VANCOUVER, WASH. – NitroPay is the monetization partner of websites based all over the world. We strongly condemn the Russian Federation’s unprovoked invasion of Ukraine and the continued escalation of the conflict. In response to this and the extensive global sanctions levied against the Russian government, we have taken the following actions: We are supporting […]

Tips & Information

Harness the Power of First-Party ID and Contextual Targeting

The demise of third-party cookies is on the horizon. Though Google’s postponement of cookie death gives a brief reprieve, both advertisers and publishers should be prepared for the loss of this data and the potential loss of revenues associated with that data. 

Editorial, Tips & Information

How Data Privacy Shifts Are Impacting Digital Marketing

Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.

Seasonal, Tips & Information

How Publishers Can Benefit from the Q1 Ad Slump

During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]

Publisher Newsletter, Seasonal

December 2021 Newsletter: Direct Sales, Q1 Seasonal Slump

Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.

Tips & Information

Video Ads vs Display Ads

In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.

Optimization, Seasonal, Viewability

Tis the Season… to optimize your earnings!

Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.

Optimization

How Publishers Can Increase Ad Revenue

Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.

Metrics

Understanding the Metrics: RPM vs CPM

The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings.

Optimization, Viewability

Ad Viewability and Its Impact on Revenue

Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or two seconds (for video ads).

Publisher Newsletter

Q1 2021 Updates – Referrals, CLS, and Interstitials

Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google). Q1 is also a great time to optimize […]

Publisher Newsletter

End of 2020 Newsletter – Service Agreement Update

2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We are doing a general […]

Categories

  • Compliance
  • Editorial
  • Metrics
  • Optimization
  • Press Release
  • Publisher Newsletter
  • Seasonal
  • Tips & Information
  • Viewability

Recent Posts

  • NitroPay’s Statement on Russia’s Invasion of Ukraine March 18, 2022
  • Harness the Power of First-Party ID and Contextual Targeting February 21, 2022
  • How Data Privacy Shifts Are Impacting Digital Marketing January 28, 2022
  • How Publishers Can Benefit from the Q1 Ad Slump January 15, 2022
  • December 2021 Newsletter: Direct Sales, Q1 Seasonal Slump December 29, 2021
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