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Web Monetization Blog > Tips & Information

Compliance, Tips & Information

Streamlining Data Protection with the Global Privacy Platform

The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.

Optimization, Tips & Information

Fixing SSL issues with ads by implementing a Content Security Policy (CSP)

Rarely there are upstream ads being served that contain tracking pixels and other assets requested over http instead of https. Without a Content Security Policy on your website, these assets will load and the user will see a warning that their connection is insecure. Since this warning is pretty alarming to the average user, we […]

Tips & Information

Harness the Power of First-Party ID and Contextual Targeting

The demise of third-party cookies is on the horizon. Though Google’s postponement of cookie death gives a brief reprieve, both advertisers and publishers should be prepared for the loss of this data and the potential loss of revenues associated with that data. 

Editorial, Tips & Information

How Data Privacy Shifts Are Impacting Digital Marketing

Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.

Seasonal, Tips & Information

How Publishers Can Benefit from the Q1 Ad Slump

During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]

Tips & Information

Video Ads vs Display Ads

In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.

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