In our latest publisher newsletter, we discuss in-view refresh improvements, an update to TCF 2.2, sales efforts in 2024, and more.
In our latest publisher newsletter, we introduce NitroDex and discuss rate improvements, referrals, and optimizations.
We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.
The NitroPay team spent the first week of January week speaking to vendors, potential advertisers, and other publishers at CES. Along with more revenue opportunities for our publishers in the coming months, it was a good chance to talk with industry colleagues about how things are looking in Q1 2023. We wanted to share some of those insights with you.
The team and I want to thank every one of our clients—old and new alike—for joining us and making NitroPay the best holistic revenue platform for website publishers in the industry. No other ad tech provider puts as much power into the hands of website owners, and our trust in you and your talent has led to the full launch of a whole range of features in 2022. These include introducing our first-party data SDK (more on that below), in-stream video, in-banner video, NitroPay’s Sponsor product (subscriptions), and additional placement features.
It’s true—across the board, there’s an advertising slump going on this Q4. While digital advertising hasn’t been hit as hard as television and other media, what we’re seeing at NitroPay is that advertising revenues have slightly increased, but mostly flatlined for the month of October and are staying much flatter than normal this November. Black Friday week is coming up, but there’s rumblings that even the end of November is going to be much less profitable in 2022 than previous years.
Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession.
Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.
Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google). Q1 is also a great time to optimize […]
2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We are doing a general […]
Black Friday weekend starts tomorrow! We’re very pleased with how much work everyone has been doing around optimization, viewability, and adding new placements/features, and that has us believing that the next thirty days will be close to record breaking for most of our publishers. Today we’ll cover some news on direct sales efforts, banner refresh […]
Happy Q4 everyone! We are in the home stretch for the year and things are ramping up like they normally do. Overall ad industry revenue is trending a bit lower than it has previous years, but higher than our expectations were earlier in the year when Covid-19 first hit the global economy. However, Q4 looks […]
- Publisher Newsletter: In-View Refreshing, TCF 2.2 Update, & Upcoming 2024 Changes December 6, 2023
- News Round-up: Google’s Privacy Sandbox & AI Content Creation October 25, 2023
- Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More September 13, 2023
- News Round-up: Privacy Standards, Floor Bidding Tactics, & More September 6, 2023
- News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining August 16, 2023