A new Made-for-Advertising study reveals little change, IAB releases games advertising standards, and some adtech companies embrace cloud-based solutions.

IAB Tech Lab analyzes issues with Google’s Privacy Sandbox while The Trade Desk airs some concerns. New York Times is developing an advertising-related AI tool.

In our latest news round-up, we look at a recent Internet Advertising Bureau study showing support for a free and open internet, give a nod to a landmark year of changes, and take an early look at the cookieless test group.

Why first-party data is important to a brand’s advertising strategy, many advertisers seem unprepared for the removal of cookies, and the problem with bid duplication.

In our latest publisher newsletter, we discuss in-view refresh improvements, an update to TCF 2.2, sales efforts in 2024, and more.

In our latest publisher newsletter, we introduce NitroDex and discuss rate improvements, referrals, and optimizations.

The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.

IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.

Our news round-up covers the future impact of AI in the advertising world, new data clean room guidelines, and MediaMath declares bankruptcy.

Gannet filed a new antitrust lawsuit against Google, MAGNA updates its Global Ad Forecast for the summer, and Zappi reports on the State of Creative Effectiveness in advertising.

We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.