The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.
IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.
Our news round-up covers the future impact of AI in the advertising world, new data clean room guidelines, and MediaMath declares bankruptcy.
Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.
We take a look at concern over AI chatbot impact on publisher revenue, the joint effect to revise digital advertising Standard Terms & Conditions, the role of data clean rooms, and B2B ad spend expectations.
Advertisers should take precautions to prevent bias in AI, positive emotions have more impact in advertising, and a look at the Virginia Consumer Data Protection Act.
IAB Tech Lab released its DCR standards, sponsored ads are coming to Bing’s chatbot, and a look at the DOJ’s antritrust lawsuit against Google.
The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.
The demise of third-party cookies is on the horizon. Though Google’s postponement of cookie death gives a brief reprieve, both advertisers and publishers should be prepared for the loss of this data and the potential loss of revenues associated with that data.
Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.
- Publisher Newsletter: In-View Refreshing, TCF 2.2 Update, & Upcoming 2024 Changes December 6, 2023
- News Round-up: Google’s Privacy Sandbox & AI Content Creation October 25, 2023
- Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More September 13, 2023
- News Round-up: Privacy Standards, Floor Bidding Tactics, & More September 6, 2023
- News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining August 16, 2023