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Publisher Newsletter

Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More

In our latest publisher newsletter, we introduce NitroDex and discuss rate improvements, referrals, and optimizations.

News

News Round-up: Privacy Standards, Floor Bidding Tactics, & More

The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

News

News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining

Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.

News

News Round-up: Sustainability Messaging, VAST Support, & More

IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.

News

News Round-up: MediaMath Bankruptcy, AI’s Future Impact, & Data Clean Room Guidelines

Our news round-up covers the future impact of AI in the advertising world, new data clean room guidelines, and MediaMath declares bankruptcy.

News

News Round-up: Another Google lawsuit, Global Ad Forecast, State of Creative Effectiveness

Gannet filed a new antitrust lawsuit against Google, MAGNA updates its Global Ad Forecast for the summer, and Zappi reports on the State of Creative Effectiveness in advertising.

Publisher Newsletter

Publisher Newsletter: Updates; New Features & Programs

We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.

Optimization, Tips & Information

In-stream vs Out-stream: Pros, Cons, and Changes

In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience.

Optimization, Tips & Information, Viewability

Publisher Advantages in Seasonal Trends

Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends.

News

News Round-up: AI Job Concerns, Memorable Moments, and Social Media Advertising

Industry execs weigh in AI job impact in advertising, how AI can create memorable ads, and broadening advertising horizons on social media.

News

News Round-up: AI Bias, Virginia’s Data Protection Law, and Emotions in Ads

Advertisers should take precautions to prevent bias in AI, positive emotions have more impact in advertising, and a look at the Virginia Consumer Data Protection Act.

News

News Round-up: Data Clean Rooms, Chatbot Ads, and Google’s Antitrust Lawsuit

IAB Tech Lab released its DCR standards, sponsored ads are coming to Bing’s chatbot, and a look at the DOJ’s antritrust lawsuit against Google.

Categories

  • Compliance
  • Editorial
  • Metrics
  • News
  • Optimization
  • Press Release
  • Publisher Newsletter
  • Seasonal
  • Tips & Information
  • Viewability

Recent Posts

  • Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More September 13, 2023
  • News Round-up: Privacy Standards, Floor Bidding Tactics, & More September 6, 2023
  • News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining August 16, 2023
  • News Round-up: Sustainability Messaging, VAST Support, & More July 19, 2023
  • News Round-up: MediaMath Bankruptcy, AI’s Future Impact, & Data Clean Room Guidelines July 6, 2023
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