Our news round-up covers the future impact of AI in the advertising world, new data clean room guidelines, and MediaMath declares bankruptcy.

Gannet filed a new antitrust lawsuit against Google, MAGNA updates its Global Ad Forecast for the summer, and Zappi reports on the State of Creative Effectiveness in advertising.

We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.

In-stream and out-stream video are the most common types of digital video advertising. Each type has its advantages and disadvantages, from the way that these ads are served to how well they engage with an audience.

Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends.

Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.

We take a look at concern over AI chatbot impact on publisher revenue, the joint effect to revise digital advertising Standard Terms & Conditions, the role of data clean rooms, and B2B ad spend expectations.

When publishers first come on board with any adtech company, there are several steps that take time as everything is put into place. One major factor in this process is that advertising bidders first need to scrape ads.txt files to determine authorized sellers of inventory on the publisher’s website. With this information, bidders can determine […]

Industry execs weigh in AI job impact in advertising, how AI can create memorable ads, and broadening advertising horizons on social media.

Advertisers should take precautions to prevent bias in AI, positive emotions have more impact in advertising, and a look at the Virginia Consumer Data Protection Act.

IAB Tech Lab released its DCR standards, sponsored ads are coming to Bing’s chatbot, and a look at the DOJ’s antritrust lawsuit against Google.

In our first adtech news round-up, NitroPay discusses the Green Supply Path initiative, how AI is being used in the digital advertising industry, and what the phrase “walled gardens” means.