News Round-up: AI Job Concerns, Memorable Moments, and Social Media Advertising
It can be hard to keep up on the latest news in digital advertising. Here are a few interesting stories from the past week:
Industry Execs Weigh in on AI
A survey by research company GWI found that advertisers are split on their feelings regarding artificial intelligence, concluding that “22% of executives are interested in AI, 18% are worried about AI, and 15% are concerned that AI will take their job,” according to MediaPost. Marketing industry executives were on par with those statistics, with slightly less (12%) concerned about losing their job to AI. One concern is how it will impact creativity, by either being too effective or not effective enough. Another concern is potential job loss to others in their industry who better understand working with AI.
…and even more about AI
AdExchanger spoke to creative testing startup Memorable AI, who has partnered with the content production platform Genero to discover ways to use AI in advertising. The companies use AI insights pick out memorable features in existing, attention-grabbing ads. “Memorable AI’s experiments focused on identifying what types of visuals attract more attention in the crucial window between zero and two seconds,” which narrows down what elements are most effective. The benefit to this method is the speed and accuracy in which AI can be leveraged, picking up on nuances that the human eye may miss.
More Advertising Opportunities in Social Media
Advertisers have broadened their horizons when it comes to advertising on social media, Digiday reports. For years, the majority of campaigns run on social media have been over Facebook, Twitter, and Instagram. But alternative platforms such as TikTok, Reddit, Pinterest, and more are gaining popularity with advertisers. These platforms “are catching up, fragmenting the marketplace while vying for user attention and advertiser dollars.” Part of that shift has been the decline in active users over recent years on Facebook and Instagram (not to mention the ongoing upheaval at Twitter); another part is that alternative platforms have become more appealing with improved ad programs.
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