News Round-up: Privacy Standards, Floor Bidding Tactics, & More
The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.
News Round-up: First-Party Data Myths, Q1 Revenue Better Than Expected, & More
Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.
News Round-up: Data Clean Rooms, Chatbot Ads, and Google’s Antitrust Lawsuit
IAB Tech Lab released its DCR standards, sponsored ads are coming to Bing’s chatbot, and a look at the DOJ’s antritrust lawsuit against Google.
Streamlining Data Protection with the Global Privacy Platform
Uncategorized
The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.
