The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.

The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.