In our latest news round-up, we look at a recent debunking of some SEO myths, take a peek at marketer wish lists, and prepare for Chrome’s Tracking Protection feature.

Google answers lingering questions regarding third-party cookie replacement; the importance of humans in AI content creation.

Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.

Gannet filed a new antitrust lawsuit against Google, MAGNA updates its Global Ad Forecast for the summer, and Zappi reports on the State of Creative Effectiveness in advertising.