IAB Tech Lab analyzes issues with Google’s Privacy Sandbox while The Trade Desk airs some concerns. New York Times is developing an advertising-related AI tool.
In our latest news round-up, we look at a recent debunking of some SEO myths, take a peek at marketer wish lists, and prepare for Chrome’s Tracking Protection feature.
Google suggests that publishers should be able to opt out of AI mining, an exploration of the pros and cons of MFAs, and an update to NCSolutions’ advertising effectiveness study.
We take a look at concern over AI chatbot impact on publisher revenue, the joint effect to revise digital advertising Standard Terms & Conditions, the role of data clean rooms, and B2B ad spend expectations.
Advertisers should take precautions to prevent bias in AI, positive emotions have more impact in advertising, and a look at the Virginia Consumer Data Protection Act.
In our first adtech news round-up, NitroPay discusses the Green Supply Path initiative, how AI is being used in the digital advertising industry, and what the phrase “walled gardens” means.
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