IAB Tech Lab analyzes issues with Google’s Privacy Sandbox while The Trade Desk airs some concerns. New York Times is developing an advertising-related AI tool.

In our latest news round-up, we look at a recent Internet Advertising Bureau study showing support for a free and open internet, give a nod to a landmark year of changes, and take an early look at the cookieless test group.

Why first-party data is important to a brand’s advertising strategy, many advertisers seem unprepared for the removal of cookies, and the problem with bid duplication.

In our latest news round-up, we look at a recent debunking of some SEO myths, take a peek at marketer wish lists, and prepare for Chrome’s Tracking Protection feature.

Google answers lingering questions regarding third-party cookie replacement; the importance of humans in AI content creation.

IAB Tech Lab’s VAST support mechanism, effects from a programmatic media transparency study, and benefits for sustainability messaging in advertising.

Q1 publisher revenue was better than expected, COPPA is long overdue for an update, first-party data myths, and the problem with verification vendor crawlers.

We take a look at concern over AI chatbot impact on publisher revenue, the joint effect to revise digital advertising Standard Terms & Conditions, the role of data clean rooms, and B2B ad spend expectations.

The team and I want to thank every one of our clients—old and new alike—for joining us and making NitroPay the best holistic revenue platform for website publishers in the industry. No other ad tech provider puts as much power into the hands of website owners, and our trust in you and your talent has led to the full launch of a whole range of features in 2022. These include introducing our first-party data SDK (more on that below), in-stream video, in-banner video, NitroPay’s Sponsor product (subscriptions), and additional placement features. 

Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession.