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Web Monetization Blog > CPM

News

News Round-up: Privacy Standards, Floor Bidding Tactics, & More

The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.

Publisher Newsletter

Publisher Newsletter: Updates; New Features & Programs

We want to give everyone a quick update on everything that we’ve been working on here at NitroPay since our last newsletter. It’s a lot, and we are excited to get your feedback on some newer implementations.

Publisher Newsletter

January 2023 Newsletter: Ad Rates and Revenue

The NitroPay team spent the first week of January week speaking to vendors, potential advertisers, and other publishers at CES. Along with more revenue opportunities for our publishers in the coming months, it was a good chance to talk with industry colleagues about how things are looking in Q1 2023. We wanted to share some of those insights with you.

Metrics

Understanding the Metrics: RPM vs CPM

The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings.

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Recent Posts

  • Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More September 13, 2023
  • News Round-up: Privacy Standards, Floor Bidding Tactics, & More September 6, 2023
  • News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining August 16, 2023
  • News Round-up: Sustainability Messaging, VAST Support, & More July 19, 2023
  • News Round-up: MediaMath Bankruptcy, AI’s Future Impact, & Data Clean Room Guidelines July 6, 2023
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