IAB Tech Lab analyzes issues with Google’s Privacy Sandbox while The Trade Desk airs some concerns. New York Times is developing an advertising-related AI tool.

In our latest news round-up, we look at a recent Internet Advertising Bureau study showing support for a free and open internet, give a nod to a landmark year of changes, and take an early look at the cookieless test group.

Why first-party data is important to a brand’s advertising strategy, many advertisers seem unprepared for the removal of cookies, and the problem with bid duplication.

Google answers lingering questions regarding third-party cookie replacement; the importance of humans in AI content creation.