In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.

Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.

Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.

The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings.

Ad viewability is a metric of determining how visible ads are to readers on your website. For an ad to be considered “viewed,” at least 50% of the ad must be displayed on the reader’s screen for at least one second (for display ads) or two seconds (for video ads).

Happy midway point of Q1; from here on out things should be hitting a nice stride for the rest of the year. I wanted to cover a few things in this February newsletter, specficially cumulative layout shift (CLS), customer referrals, and the new “interstitial” placement (brought to us by Google). Q1 is also a great time to optimize […]

2020 is almost over – time to celebrate the end of this crazy year! We have a few pieces of housekeeping to go through to tighten things heading into 2021, primarily an update to our Service Agreement, Q1 seasonality and new takeover placement options for your sites. Service Agreement Update We are doing a general […]

Ad viewability is a highly impactful RPM optimization. You as the publisher should always consider it when making layouts and placing ads. A display ad is considered viewable if 50% of it appears on screen for at least 1 second. A 2014 Google study revealed that 56.1% of measured impressions at that time had failed […]

The General Data Protection Regulation (GDPR) was a groundbreaking win for privacy advocates and members of the European Union. After arriving in May 2018 the legislation has, among other things, regulated how companies store and transfer personal data. The month following the GDPR’s implementation saw the California Consumer Privacy Act (CCPA) signed into law. Consequently, […]

Black Friday weekend starts tomorrow! We’re very pleased with how much work everyone has been doing around optimization, viewability, and adding new placements/features, and that has us believing that the next thirty days will be close to record breaking for most of our publishers. Today we’ll cover some news on direct sales efforts, banner refresh […]

Happy Q4 everyone! We are in the home stretch for the year and things are ramping up like they normally do. Overall ad industry revenue is trending a bit lower than it has previous years, but higher than our expectations were earlier in the year when Covid-19 first hit the global economy. However, Q4 looks […]

Hey everyone, We hope your summers are going well. With today’s newsletter, we wanted to reach out and touch base on a few important topics. First of these is a new feature – we are now offering referral bonuses for new sites brought in by your recommendation of the NitroPay platform to your peers. All you need to […]