Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession. 

Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.