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Web Monetization Blog > newsletter

Publisher Newsletter

January 2023 Newsletter: Ad Rates and Revenue

The NitroPay team spent the first week of January week speaking to vendors, potential advertisers, and other publishers at CES. Along with more revenue opportunities for our publishers in the coming months, it was a good chance to talk with industry colleagues about how things are looking in Q1 2023. We wanted to share some of those insights with you.

Publisher Newsletter

Q4 2022 Newsletter: A Temporary Slowdown in Digital Advertising

It’s true—across the board, there’s an advertising slump going on this Q4. While digital advertising hasn’t been hit as hard as television and other media, what we’re seeing at NitroPay is that advertising revenues have slightly increased, but mostly flatlined for the month of October and are staying much flatter than normal this November. Black Friday week is coming up, but there’s rumblings that even the end of November is going to be much less profitable in 2022 than previous years.

Publisher Newsletter

Q3 2022 Newsletter: Video, Subscriptions, Q4 Prep, & First-Party Data

Compared to 2020 and 2021, we hope everyone had a much smoother first half of the year. We’ve seen ad rates continue to do well despite some market fluctuations, which is a positive despite the looming threat of potential recession. 

Publisher Newsletter, Seasonal

December 2021 Newsletter: Direct Sales, Q1 Seasonal Slump

Another year is almost here, and while 2021 was more stable in terms of ad revenue, the ongoing pandemic still managed to make things difficult at different times during the year. One of the more exciting things we’re going to be focusing on in 2022 is our direct sales efforts, both in supporting our publishers that are selling their own inventory and our own sales team.

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