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Web Monetization Blog > monetization

Tips & Information

Video Ads vs Display Ads

In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.

Optimization

How Publishers Can Increase Ad Revenue

Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.

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