Without fail each year, seasonal trends will impact a publisher’s ad revenue. As specific holidays or events roll around, it’s important to ensure that your website is optimized to take advantage of these trends.
During Q1, publishers experience a decrease in ad revenue due to several factors, such as advertisers bidding less after focusing on Q4 advertising, a potential drop in website traffic causing lower impression rates, and lower fill rates. While every publisher does not experience a huge drop in revenue, Q1 is still a great time to […]
In the adtech world, publishers have a lot of choice when it comes to advertising unit options. While you can’t go wrong choosing one over the other, both video and display ad types have benefits that make them potentially lucrative to use together.
Come the fourth quarter (Oct. through Dec.) of each year, most publishers tend to see a seasonal boost in traffic and earnings. Holidays—both commercial and cultural—are the driving force of this boost.
Typically, ad revenue is based on the amount of viewable impressions that an ad generates. However, there are several things that publishers can do to increase earnings beyond just enhancing viewability.
The digital marketing world has many facets to optimizing revenue. Two very common acronyms, RPM and CPM, are metrics that give publishers a tool to better understand their earnings.
