NitroPay began its journey in the ad tech industry with a mission to revolutionize website monetization for publishers. Since our inception, we’ve been dedicated to providing transparent solutions that empower publishers to maximize their ad revenue and enhance user experience. Today marks a brand new chapter for us and a milestone worth celebrating. 

We’re excited to announce that NitroPay has been acquired by Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps and mods. Many of you may already be familiar with Overwolf and its subsidiary companies Overwolf Ads, CurseForge (acquired from Twitch in June 2022) and Tebex (acquired in March 2022) – offering a 360° complimentary offering for the entire gaming ecosystem. As part of the transition, NitroPay will rebrand to Nitro, and operate as a division of Overwolf alongside CurseForge and Tebex.

For a bit of background, the Nitro team had previously worked with Overwolf on prior projects, and we know that the combination of our companies will be an incredibly strong force in the gaming landscape. Overwolf’s desktop apps and our websites combined will be one of the largest destinations for gamers on the entire planet, and we will be a default marketing buy for anyone looking to advertise to gamers. The sites that are with us now and in the future will reap the rewards of that combined presence, including a dedicated brand partnerships team that focuses on direct sale opportunities with the world’s top tier companies. 

Both we and Overwolf share a bold vision and commitment to supporting publishers and advertisers in an industry-defining way. The acquisition will propel us forward by enabling us to truly live by our “Nitro” name with industry leading monetisation including net-7 payouts for all publishers and same-day support. For an in-depth FAQ for publishers you can read more here.

To be clear, the entire Nitro team will remain and over the next few months we’ll begin to invest in scaling our company with new hires, resulting in new features, better customer support, and other growth opportunities for publishers and advertisers that we can’t wait to share!

You can see the current open roles for Nitro here.

Cody Bye, Managing Director – Nitro

“Nitro’s integration into the Overwolf pack is a statement for the entire ad tech industry. Being able to offer publishers net-7 payouts, alongside the fastest ad-loading time and customer support speaks for itself. On the advertiser front, the synergy between Nitro’s already expansive gaming audience and Overwolf’s reach of 45 million monthly gamers presents an even more attractive proposition to our existing and future clients. Together, we’re not just reshaping the gaming ad tech landscape; we’re setting a new standard of innovation for 2024 and beyond.”

Uri Marchand, CEO – Overwolf

“Advertising in games is set to explode, with projections indicating that by 2027 ad spend in games and social networks will make up approximately 70% of total advertising expenditure. With the acquisition of Nitro, Overwolf is not just expanding its reach; we’re enhancing our commitment to revolutionizing gaming ad tech. Offering publishers unparalleled opportunities for monetization, specifically net-7 payouts, while setting a new standard for speed and support in the industry is a game-changer we’re immensely proud of”.

About Nitro

As a division of Overwolf, Nitro is dedicated to reinventing website monetization for the gaming industry. Nitro’s ad tech platform combines uncompromised user experience and nitro-speed revenue and service with Net 7 Payouts, same-day support and the industry’s fastest ad loading. Recognized for its speed, transparency, and general ease of use, Nitro works closely with over 300 publishers that run 500+ gaming websites worldwide. This exclusive gaming network of sites for the world’s most popular IPs accounts for over eight billion ad impressions across a network of over a billion global pageviews.

For more information on Nitro, visit www.nitropay.com.

About Overwolf

Overwolf is the guild for in-game creators. With over 1,500 games supported, 165,000 creators, and 45 million monthly active users, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps, mods, and private game servers. Built for creators by creators, Overwolf is on a mission to unite the in-game creator community and empower them to make a living doing what they love – developing truly awesome gaming experiences. In 2023, Overwolf paid over $201 million to in-game creators. Based in Tel Aviv, Overwolf has raised over $150 million to date from investors including Andreessen Horowitz, Griffin Gaming Partners, Insight Partners, and others.

For more information on Overwolf, visit www.overwolf.com.