The Global Privacy Platform (GPP) is a protocol intended to streamline privacy, consent, and consumer choice signals sent between websites and ad tech providers. The GPP currently offers support for US Privacy, GDPR, and Canada TCF regulations and policies.

Data privacy is an ever-present concern in the digital age. This data can include varying levels of information about consumers that is then used for targeted marketing. With this growing sea of personal information, it’s important to be responsible with it, as well as abide by regulations governing data privacy. The internet has made it easier for targeted marketing campaigns, but the tides are changing in regards to how advertisers are affected by current and proposed data privacy regulations.