The slow rate of adoption for new video classifications, TTD’s new floor price bidding tactic, and developing privacy standards for the industry.
The team and I want to thank every one of our clients—old and new alike—for joining us and making NitroPay the best holistic revenue platform for website publishers in the industry. No other ad tech provider puts as much power into the hands of website owners, and our trust in you and your talent has led to the full launch of a whole range of features in 2022. These include introducing our first-party data SDK (more on that below), in-stream video, in-banner video, NitroPay’s Sponsor product (subscriptions), and additional placement features.
- Publisher Newsletter: Introducing NitroDex, Rate Increases, Referrals & More September 13, 2023
- News Round-up: Privacy Standards, Floor Bidding Tactics, & More September 6, 2023
- News Round-up: Advertising Effectiveness Study, Pros & Cons of MFAs, AI Mining August 16, 2023
- News Round-up: Sustainability Messaging, VAST Support, & More July 19, 2023
- News Round-up: MediaMath Bankruptcy, AI’s Future Impact, & Data Clean Room Guidelines July 6, 2023